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RESTAURANT START-UP
& CONSULTING
OPENING A RESTAURANT?
LET OUR F&B EXPERTS LEAD THE WAY
The art of opening a restaurant and turning it into a successful business requires an enormous amount of knowledge and expertise that even the most experienced operators find daunting. Not us. Our restaurant and hospitality consulting team have years of service and operational experience including hotel and bar operations, and five-star industry expertise to guide you on your journey every step of the way.
Equipped with comprehensive start-up checklists that cover every area of the restaurant business, from F&B concept development and launch to logistics and operations to front of house and back office, we have a winning plan to take your vision and make it reality. Take the first step.
RESTAURANT CONCEPT CREATION
RESTAURANT CONCEPT CREATION
Just as no two restaurants are the same, no two restaurant plans use the same playbook.
We offer a uniquely specialized, targeted foundation for all your concept development needs in order to grow your restaurant or hospitality business.
Our award-winning team, vast resources, and scope of expertise allows us to successfully collaborate with clients to develop an original playbook every time. With our end-goals in sight, we go above and beyond expectations to bring your concept to life, while defining your brand identity. We do this through targeted market research using key brand principles, menu development, proven operating and financial systems, strategic recruiting, and innovation. We do it all.
THE VENTUM MARIS DIFFERENCE
Our comprehensive strategy includes developing your:
- Restaurant Business Plan
- Restaurant Branding & Identity
- Menu Development
- Bar Management
- Investment Proposals & Pitch
- Launch
- Front of House & Back of House Operations
- Restaurant Profit Architecture(™)
RESTAURANT BRAND IDENTITY: FILTERING & DESIGN
WHAT’S YOUR BRAND’S IDENTITY
The vision of how your restaurant identity will develop may only exist in your mind’s eye or you may have a binder full of ideas and inspiration. Perhaps your storefront or retail space has been secured or the design and architecture are underway. Either way, are you still asking yourself… What ties it all together?
In order to tie all the elements of a burgeoning restaurant concept together, there has to be a real restaurant brand identity, complete with a real story or strong message, that can be conveyed, packaged, and sold, whether to investors, guests, the media, or all of the above. An overall guiding principal from which all factors radiate. This is your brand filter.
We use the brand filter to help steer clients to a clear guiding principal, to define their restaurant brand identity and message, and lead them into restaurant identity development and design. The overarching goal? To build the foundation that binds concept, menu, and decor, and ultimately shapes the experience guests will have.
RESTAURANT BUSINESS PLAN
LOOKING TO CREATE A SUCCESSFUL RESTAURANT BUSINESS PLAN
Our expertise in creating restaurant business plans comes from the fact that we are real restaurant operators. We have the day-to-day experience, combined with our collective development experience, to write bar & beverage and restaurant business plans that are created 100 percent from scratch and customized to your concept and your business.
With our team, you avoid receiving what most restaurant consulting companies offer: the same old, repurposed restaurant proposals. Instead, we provide VSAG-developed methodologies and fact-based restaurant business plans within a proven collaborative process that focus on concept creation and development, and foundational financial standards and reality-based budgeting.
LEAVE IT TO THE EXPERTS. HOW TO WRITE A SUCCESSFUL RESTAURANT BUSINESS PLAN
We are experienced in taking a concept from the restaurant business plan phase to the built environment, complete with procedural guidelines and a roadmap of daily operations.
We understand the accountability that comes with needing to have a real restaurant business plan in place in order to accomplish your goals. While raising capital and forecasting expenses should be at the top of your new concept to-do list, the actual components (real estate, budget, target customers, business model, etc.) and your vision must be balanced to create a restaurant business plan that actually works.
MENU DEVELOPMENT & ENGINEERING
WHAT IS MENU DEVELOPMENT?
Menu Development focuses primarily on the dish selection and design of a menu. When developing custom menus for clients, we look at the brand’s story, guest demographics, local ingredients, and specialties. We work to develop a menu complete with signature dishes and an innovative, engaging menu design aesthetic to best encapsulate our client’s brand.
WHAT IS MENU ENGINEERING?
Menu Engineering is the process of building a menu. Our team gathers and analyzes data from dish popularity to price evaluation and costing. They determine the best steps to build a menu of offerings that speak to our client’s concepts, profitability goals and limitations, guest expectations, and business plan.
Here, our collective knowledge of and passion for food and the food service industry meld together to marry the process of menu development & menu engineering. Our award-winning culinary consulting team is ready and waiting to do what they love for your restaurant brand: create not only custom menus, but also signature dishes and seasonal offerings for your guests to feast on.
No matter what stage of recipe or menu development our restaurant industry clients are in, creating innovative menu concepts are always labors of love for us and begin with immersing ourselves into a brand’s culture, mission, and vision. Our menu engineering consultants conduct a full, detailed, and exclusive menu engineering analysis in order to provide proven, specialized menus to enhance our client’s culinary business.
Our team of seasoned menu consultants, executive chefs, designers, and systems experts work with Ventum Maris clients to develop menu concept strategies to garner success in these areas:
- Menu development and research development.
- Menu engineering and optimization.
- Stacking of day parts and menu options for staff flexibility, providing quality guest service and labor scheduling optimization and planning.
RESTAURANT INVESTOR PRESENTATIONS & PITCHING STRATEGY
YOUR RESTAURANT INVESTMENT PROPOSAL EXPERTLY PREPARED BY VENTUM MARIS
You’ve created your restaurant business plan, have your concept, and brand filtering and identity design to show investors to get them excited about your vision, but how do you best go about making a real impression?
Our team will create the ideal restaurant pitch presentation, tailored to speak to the specific, like-minded investor you want to attract, who not only believes in your vision, but ultimately trusts your business plan, acumen, and vision enough to provide sound financial backing.
BAR MANAGEMENT, OPERATIONS & CONSULTING
BETTER YOUR BAR BUSINESS
Operating a bar properly and efficiently takes time, talent, and resources. From POS transactions to placing the right talent behind the bar, we develop restaurant bar business plans and create and customize bars and bar concepts for top performance in this high-profit area.
For us, the craft of bartending takes center stage. We believe it’s all in the details.
Our success in guiding clients worldwide to put forth their best bar business plans and beverage concepts have these four common denominators: confident talent, true brand ambassadors, an enticing menu, and the tools and resources to stand out.
Whether you’re a bar-only concept or your bar area is part of a larger project, bar and beverage concept services can be a great source of income and create a following among your guests.
NEW RESTAURANT OPENINGS GETTING YOUR RESTAURANT LAUNCH RIGHT
GET READY TO OPEN
New restaurant openings require proven resources and a detail-oriented focus that can tax any owner and operator. To combat the critical new restaurant opening phase, we develop strategic operating structures to help get you from point A to Z.
From site selection to driving guests in the door, we see the big picture for your restaurant launch. Our training templates, side-by-side support, and performance evaluations ensure a smooth new restaurant opening, while our insight on vendor selection and negotiation skills help keep our clients’ bottom line on target and ready to achieve optimum profit benchmarks by day 59 of your restaurant launch.
FRONT OF HOUSE RESTAURANT SERVICES & SYSTEMS
FACT FRONT OF HOUSE SERVICE FIRST IMPRESSIONS ARE EVERYTHING
It’s vital to the success of your restaurant and hospitality business to offer guests a positive experience right from the start. And front of house restaurant service is where you can make the most impact.
We will help you and your team set the tone for front of house restaurant service which will guarantee a great guest experience, every time. We specialize in FOH training for restaurant staff, as well as hospitality training and hotel management training. We focus on positioning staff and aligning front of house restaurant and guest services to optimize first impressions in order to establish a positive relationship with guests. Our goal? Giving guests the best version of you and your team… from “Hello” to “Hope to see you again.”
RESTAURANT PROFIT ARCHITECTURE™ & MANAGEMENT SUPPORT
WE KNOW HOW TO RUN A WINNING RESTAURANT OPERATIONS PLAYBOOK
We’re operators. We’re restaurant managers. We’re owners. We’re a restaurant management company that obtains results every day for our clients worldwide.
We know how to run a winning playbook. We incorporate proven systems and streamlined operations throughout restaurant and food service outlets with measurable financial results. In order to successfully execute day-to-day operations, we know it requires sound restaurant management. And from the inside out, our team understands how to achieve top results every step of the way.
OUR RESTAURANT PROFIT ARCHITECTURE™
We design and implement restaurant operating systems that run smoothly and extend from the front of house and bar to service, training, and line prep to receiving and all the way to the back office. Where a business is weak, we work to repair, strengthen, and improve it. Each restaurant operation is measured against our restaurant Profit Architecture™ financial foundational standard, allowing us to engineer profitable systems that deliver.
EXPERT RESTAURANT MANAGEMENT TIPS & SUPPORT
As operators and owners ourselves, the restaurant management tips and support strategies we offer are tried and tested from our own experiences. We know this: no two restaurants or food and beverage service businesses are the same. So, when we work with you, we evaluate your business from top to bottom and inside out to find the best strategies for your restaurant operations and management. So whether you are a food and beverage manager, a hotel restaurant manager, or just looking for some restaurant management tips, we’ll develop a specific strategy that’s right for you.
CLIENTS TRUST US BECAUSE WE DELIVER
We lead the industry in new concept development. We believe that each client has a unique brand setting them apart. We develop projects grab attention, draw crowds, and deliver on the bottom line.
“We have worked with Ventum Maris numerous times over the last three years, and they have been incredibly helpful in guiding our management team, and myself, in developing, implementing, and carrying out strategies to help increase our efficiency and profitability. We attribute a lot of our success and the way we do business now to what we learned from Ventum Maris – and the fact that our sales have steadily increased 25% overall since we began working with them.”
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